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The RV + Airbnb Lens: A Surprisingly Fun Way to Know What to Keep

The RV + Airbnb Lens: A Surprisingly Fun Way to Know What to Keep

Smart Reduction isn’t about living with nothing. It’s about living with what works. If you want a fresh way to approach decluttering—one that feels positive instead of punishing—try this: Stop asking, “What should I get rid of?”Start asking, “What would I intentionally bring with me?” That simple shift changes everything. It moves you from guilt […]

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How to Tackle Your Book Collection (Without Regret)

How to Tackle Your Book Collection (Without Regret)

Smart Reduction for the shelves, the boxes, and the “I’ll read it someday” pile. Books are one of the most common “good clutter” categories. They look intelligent. They feel sentimental. They represent who we are—or who we wanted to be when we bought them. And then… they multiply. In a Smart Reduction project, books usually

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From the Digital Marketer Turned Rethinker

I was fortunate to be at the forefront of the social media revolution. We launched our marketing agency in 2002, before giants like Twitter, YouTube, and Facebook entered the scene. Back then, Google was just another search engine, and while Amazon’s marketplace existed, Amazon Prime wouldn’t arrive until 2005. Brands sought our expertise to navigate

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